In 1992, two individuals decided to come together and make use of their perspective expertise to satisfy the public's need for better and more convenient low-cost lodging facilities. One was a Hotel Professional with over 20 years experience in a leading motel chain while the other was a Commercial Developer and "AAA" licensed Contractor.

From the start, the partners agreed to adopt a Japanese theme to connote Cleanliness, Innovation, Efficiency, Courtesy, Discipline and Teamwork - attributes that would describe the Hotel and the organization they envisioned. Consequently, the name "SOGO" which means Harmony, Unity and Cooperation was chosen.

Sogo is a Japanese word that means unity and teamwork, brotherhood, cooperation and harmony. Also the most appropriate description for the Company’s burning spirit. From its humble beginnings, the hotel was envisioned to be a combination of every single perception about “being Japanese” combined with the Filipino’s innate sense of hospitality.

The personality of their new look speak highly of them in terms of symbolic description of the new Hotel Sogo Lady logo – the Sogo Lady gesture of the Sogo fan covering the mouth symbolizes courtesy and service without question; the intertwined or interlacing letters of the word Sogo symbolizes unity and teamwork; the sticks of the fan symbolizes the people of Hotel Sogo and the paper that binds the fan together symbolizes the union in a common vision of the Sogo family to dominate the walk-up hotel industry.